Building a Practice with Big Service
Recently taking the plunge into entrepreneurship by starting his own CPA practice, Ledger Solutions in Tucson, Arizona, Lance Martin chose to start providing the big service that small businesses are in need of. Finding a unique niche between the large national CPA firms and the small firms that employ less experienced advisors, Lance Martin provides small businesses the quality, high-end financial services they need to keep payroll processing running smoothly and all tax items in order.
He is solving a problem many small businesses face: Do they hire the large firm where prices are extremely inflated to pay for their overhead costs or do they hire the less experienced advisors and end up in a messy financial situation?
Lance Martin is no stranger to BenefitMall and their payroll services. He had previously been referring new business to BenefitMall with in his role as a CPA and controller in larger firms. This partnership continued with Ledger Solutions.
“When I made the decision to go out and start my own accounting firm, the rep that I had been working with over the previous ten years while I was in privately-held corporations approached me about becoming a partner with BenefitMall on my own,” Lance mentioned.
Now, with each new referral he provides to BenefitMall, not only his clients reap the benefits, his business does too.
Service Second to None
Having built a strong relationship with BenefitMall over the years, they have become his go-to payroll provider for his clients. Him and his clients find the BenefitMall payroll software to be far more intuitive, thus streamlining the payroll process. When onboarding new clients to his firm, Lance always recommends BenefitMall for several reasons – the service, the user-interface, the ease of mind – and these are just a few that he hits home with.
"When onboarding my new clients, we always have a discussion of payroll providers and I can talk price all day long," Lance said. "It's going to be pretty close in price with whoever you go with, but the thing that hits home with my small business clients is when I ask them about service."