From Dorm Rooms to Whole Foods
Just a short 15 months ago, Sunniva's “super coffee” was first crafted in Jordan Decicco’s dorm room during his freshman year at a local Maryland college. A true underdog story in the world of coffee, stimulant-energy drinks and protein shakes, three brothers have banded together and made the necessary sacrifices to make their small business dream a reality. Jordan, Jake and Jim, all played collegiate sports and faced the same problem as many other athletes, students, yoga moms and active participants in regards to finding the energy needed for the day, but crafted wholesome, organic ingredients. Tired of falling asleep in class and not wanting to turn to a frappuccino or energy drink filled with sugars and artificial ingredients, Jordan wanted a better solution. He started experimenting with different natural ingredients such as coffee, protein and coconut oil. This was the beginning of “super coffee”.
“Jack and I got a call from Jordan saying that we should try this coffee since it helped with his workouts, his studying in the library and much more throughout the day,” Jim mentioned. “We started drinking it also and before long he started selling it to his classmates and coaches.”
This was the spark they needed. It didn’t take long for all three brothers to realize they had a potential business on their hands. Jordan took some time off from school, not returning his sophomore year, and Jim quit his job as a financial analyst to become entrepreneurs. They took the plunge – they wanted to sell their product to the masses and solve the energy problems others just like them may be facing.
Making Sense of the Payroll World
As the brothers continued to raise capital and saw tremendous growth in their company, they knew they needed someone to help them manage their money and payroll processes. Turning to a CPA and close friend of theirs, they were referred to a large payroll and HR company to help them get started with all the legalities and complexities of managing payroll. Jim felt that he was oversold for what they needed for their small business.