Not Your Typical Tech Start-Up
When it comes to tech startups, everyone always imagines the Silicon Valley entrepreneurs, but Consumer Brands brought a new feeling to the industry - a scrappy feeling that bucks traditional mass-market advertising. How so? With a focus and deep understanding of their customers pains and needs, Consumer Brands acquires or creates proprietary internet brands such as a variety of websites from healthcare (anxiety.org) to consumer products (inmyarea.com) that gives their consumers the information they need.
Founded in 2011 by a team that had worked together in a prior company, they knew they had a passion towards developing and operating websites that provide consumers resources and solutions for their everyday questions and concerns. One example of their brand breath is the website inmyarea.com. Bill Topaz, a Consumer Brands team member who handles the financial and back-office solutions, explains that the website is a comparison-shopping site that allows consumers to search for various home services from numerous local vendors and quickly pinpoint the best-priced option. Consumers can do this without having to call multiple vendors for quotes and from the comfort of their own home.
“We have very smart and committed people here and we all have the same passion to provide people with the websites they need on the consumer side and on the healthcare side,” Bill mentioned. “We are doing a lot of unique things developing and curating these websites, not only with the goal of providing healthcare information over a handful of topics, but to helping consumers, like military members, who have been transferred find the best prices on high speed internet or cable.”
Keeping It All Online
When the Consumer Brands’ controller left the company and Bill Topaz took over handling those responsibilities, he knew that they would need a change of back office if they hoped to have a provider that could support the growth Consumer Brands expected in the coming year. After already experiencing success with their customers and achieving their first outside investments by providing top resources and support, Bill knew he wanted a payroll provider that matched the level of service and technology that Consumer Brands provided to their own customers. “Previously, we were with a competitor and on the first or second day, I knew we needed to make a change,” Bill said.